“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

There's a lot more "I hate this" takes than positive spins on the return of the legendary commercial. Some fans were hoping that the brand would bring back another iconic commercial. Can’t believe ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...